Zákazníkov bude menej. Rozumiete generácii, ktorá prichádza?
Gen Z postupne získava kúpnu silu, avšak je početne menšou generáciou. Ako si získať jej pozornosť a vytvárať produkty a služby, ktoré si vyberie?
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Do you understand Gen Z? The market will be smaller.
Gen Z is gaining purchasing power, but it is a smaller generation. How can businesses capture its attention and build products and services it will choose?
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When a loyalty program benefits both the brand and the customer
A successful loyalty program stands on three pillars: meaningful benefits, strong data, and a clear business objective. Connecting these elements into a system drives engagement and increases long-term customer value, instead of becoming just another drop in the ocean.
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Keď sa vernostný program stane rovnako výhodný pre značku aj zákazníka
Úspech vernostného programu stojí na troch pilieroch: relevantných výhodách, práci s dátami a jasnom biznisovom cieli. Ich prepojenie vytvára funkčný systém, ktorý zvyšuje dlhodobú hodnotu zákazníkov a odlišuje program od konkurencie.
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It's not about who your customers are, but how they behave
Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
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